CHINESE ZODIAC PAPER SCULPTURE WINNER AT THE ADCI ART DIRECTORS CLUB ITALIA 2024 -

CHINESE ZODIAC PAPER SCULPTURE WINNER AT THE ADCI ART DIRECTORS CLUB ITALIA 2024 -

Chinese Zodiac 生肖 (shēngxiào)

Playing with paper is always a source of inspiration, it’s a remarkable form of self discovery which can create, when unfolded, singular shape, mood and form. And when the paper is in different coloures combines to the twelve Chinese Zodiac symbols, the magic is real. The paper, furthermore, is enriched with silk fibers, inspired by one of the most elegant and luxurious fabrics ever created and the special surface finish makes it smooth and soft to the touch. Pick a mascot related to your birth year (or not), then carefully fold it following the instruction to discover your special and portable-Chinese-Zodiac-sculpture.

The booklet has been then selected by the “Consolato Generale d'Italia Shanghai” and “Istituto Italiano di Cultura a Shanghai” as official gift during Italian design events in China, and selected for sale at La Biennale di Venezia, Triennale Design Museum and the ADI Design Museum in Milan. It also won an award at the ADCI Art Director Club Italy 2024.

Booklet printed in 1000 + 1500 limited sets of 12 sheets 21x10,5 cm. each
Printer: Fontegrafica Milano
Paper: mySo...Silk 350 g/m2 on different colours / myCordenons
Photography: Pierangelo Pertile
3D Video: Agostino Davilla, Nicolò Scentoni
Video: Luca Ferrara
Limited edition Zodiac Sculpture in aluminium: Matteo Ferrara
Linguistics: Alice Huang
Special Thanks to: Stefano Mirti

The self promotion booklet has been selected and printed in 1500 copies as limited edition by the "Consolato Generale d'Italia Shanghai" and "Istituto Italiano di Cultura a Shanghai" as official gift during Italian design events in China.

The project won an award at the ADCI Art Directors Club Italy 2024